PPV Marketing - The Secret Of Massive Traffic

Negative Branding and PPV: No Cause for Alarm

2010-03-05T12:55:00.000-08:00

Many marketers experiment with Pay Per View (PPV) advertising, at least in part, because it gives them a chance to direct link to affiliate offers without being forced to show prospective buyers an intermediary landing page.

That’s something you can’t do with Adwords and many PPC options. In fact, Adwords actually requires more than just “a” landing page--it mandates a landing page that measures up to Google’s arbitrary quality assessments.

There is something attractive about being able to show affiliate offers to prospects without the hassle of creating a quality landing page. If you can funnel traffic directly to an offer without losing a percentage at the landing page level, it can create an extremely profitable campaign.

However, PPV advertisers may want to look beyond simplicity to overall profit potential. When used correctly, a good landing page can actually improve one’s final numbers. That’s true for at least two reasons.

First, it creates an opportunity for the marketer to build his or her own list. When you’re sending traffic directly to an offer, you miss the chance to secure email addresses for follow-up marketing and greater long-term value. Marketing instructors have been screaming, “The money is in the list” for a long time. That’s because it’s 100% true. Using a landing page gives you a shot at building a responsive, profitable list.

You may not make as much immediate money from your campaigns, but the long-term earnings will more than make up for that. You’ll have the chance to put offers in front of receptive audiences again and again.

Second, you can use landing pages as a pre-sell for the subsequent affiliate offer. Many marketers find that taking the time to “warm up” prospects and to put them in a frame of mind that will be responsive to the eventual sales pitch improves conversion rates enough to more than make up for the percentage of visitors who bail out of the landing page without ever seeing the offer. If you can build the right landing page, it will actually multiply the effectiveness of the affiliate offer.

Those two reasons are strong votes in favor of using landing pages. However, it is important to note that the best way to find the most profitable route is via testing. One may opt to rotate their offers in order to find out what’s working best with respect to a specific campaign.

In the end, the fact that you have options is proof positive of PPV’s value to marketers.

PPV is a great method of advertising because it affords so much flexibility. Those who’ve been longing for a direct linking opportunity as part of their affiliate marketing efforts will love it. So will those who know how to use well-built landing pages to increase their overall profitability.

Improving PPV Results with Great Landing Pages

2010-03-05T12:53:00.000-08:00

URL Targeting Makes Pay Per View Advertising a Winner

2010-01-24T05:14:00.001-08:00

Unless you’ve been isolated in a remote mountain hideout for quite some time, you’ve probably caught wind of the growing popularity of Pay Per View (PPV) advertising. Marketers in many different niches are discovering that they can experience amazing returns on their ad spend investments with PPV.

One of the reasons for the upswing in PPV use is the fact that it gives people a unique opportunity to target more than keywords. Sure, you can set it up so that your ad is displayed when members of the PPV network make specific searches. However, you can also create campaigns based on URLs.

Basically, you can set up your campaigns so that the PPV company serves up your offer when the users visit particular URLs. You bid on those URLs just like you would keywords in a Pay Per Click environment. This increased functionality creates some wonderful profit opportunities. Consider just a handful of the possibilities.

Imagine being able to show visitors to your competitor’s sales page with your own counter-offer. Think about how that might be able to boost your sales numbers!

What kind of results could you get by presenting a great complimentary or supplemental offer on a popular site’s actual order page? Is your mouth watering at the thought?

We all know that traffic is good and that targeted traffic is great. Think about the ways you could round up optimally targeted traffic by bidding on specific pages that would only be visited by your ideal prospects. People like to claim that PPC and search traffic is targeted, but they can’t hold a candle to what you can get with PPV!

Think about how many different relevant URLs there are within your niche and how easy it would be for you to find and long them. Now consider the fact that you may be the only person in the wide world of PPV bidding on those particular URLS--allowing you to secure some of the best possible traffic for a fraction of what you’d pay for less-targeted keyword traffic with PPC advertising. Pretty exciting, isn’t it?

URL targeting sets PPV apart from other advertising options. When handled correctly, it kicks open doors of opportunity that other forms of advertising don’t even approach.

If you’re looking for a way to take your online business to a new level and to secure the best possible traffic by positioning your offers in optimal contexts, you simply must explore the potential of Pay Per View advertising.

PPV is more than URL targeting, but that facet of the process creates a whole new dimension of profitability for savvy marketers. If you’re not using PPV to your advantage, you should make a point of getting started as soon as possible.

Understanding the PPV Demographic

2010-01-24T03:37:00.000-08:00

Pay per view advertising is interesting, in part, because you’re presenting offers to a unique audience type. The people who’ll be viewing your ads have all agreed to download the PPV company’s Adware. While you can’t read too much into this fact, it does have an impact on the way one should approach the practice.

What do you know about the audience for your ads? Obviously, you have some idea about them based upon the search queries they’ll be making or the URLs they’ll be visiting. You know something else, too. They agreed to download the software that shows them your advertisements in exchange for some inducement.

Think about what that means about this particular audience, compared to other audiences you may approach with different advertising strategies.

You know that these people are willing to download items from third parties. That indicates that their either incredibly tech savvy and comfortable in their computer security and protections or, as is more often the case, they’re just not that concerned about brining in third party materials. Either they don’t realize the potential for risk or they don’t care. In either case, you know that you’re putting an offer in front of people who will click a “download now” link.

If you know a little about the PPV company with whom you’re doing business, you’ll also know what kind of inducement probably led them to become a part of the PPV user base. You’ll know what they wanted badly enough to accept the software. Some PPV companies “recruit” by offering free game access to its members. The fact that someone is willing to download third party ad-serving software in exchange for a free video game should tell you something about his or her interests and habits.

When you think about facts like these, it’s not surprising to discover that PPV advertisers tend to have the best luck with CPA offers that require the completion of quick, small forms in order to secure payment and list-building offers that provide users with free information in exchange for their email address and permission to contact them with future mailings.

It’s also not surprising to learn that offers premised on showing people a sales page for a product don’t tend to do as well. It wouldn’t be fair to characterize PPV audiences as collections of tire-kickers, but they definitely trend away from being immediate buyers.

Before you start building PPV campaigns based on these assessments, it’s important to recognize their limits. You can’t assume that the kind of observations we just made our universally true. That’s because there are exceptions to every rule. There are older potential customers who’ll be happy to pull out their credit cards in response to a good offer who also have an interest in video games. You can’t assume that all members of a PPV company’s user base built on game freebies are kids. Additionally, it’s important to remember that most computers are used by a number of household members. One may have installed the adware, but others may then see the ads.

It’s important to understand the general composition of PPV audiences. That information can help you create winning campaigns. However, it’s also important to recognize that those generalizations aren’t wholly accurate in all situations and that there is room for profitable campaigns that don’t “fit” the larger model.

Three Reasons to Absolute Adore Pay Per View Advertising

2010-01-24T01:59:00.000-08:00

Pay Per View (PPV) advertising is developing a large fan club. That’s not happening by accident, either. There are a number or reasons to adore this potentially high-profit means of marketing. Let’s examine three of the reasons marketers from multiple niches are falling in love with PPV.

Limited Competition. At one time, Pay Per Click advertising was the cash cow of the day. It was possible to secure traffic at extremely low per click prices and one could experience a staggering return on their ad spend investment with Adwords and other PPC options.

Then, something happened. Word of the method’s profit potential spread and advertisers rushed into the PPC market. The increased level of competition bumped bid prices and made it much more difficult to experience those previously easy profits.

PPV is relatively new. It isn’t yet overrun with advertisers and there are still wonderful bargain opportunities for many wildly popular keywords and URLs. It’s open season in PPV country and once again, marketers are finding great ways to generate awesome ROIs.

Will it last forever? Maybe not. Our experience with PPC tells us that there is time and space available right now to make substantial profits in the field, however. In a few years, PPV may become as competitive as PPC. Right now, one can find “easy pickings.”

URL Targeting. PPV advertising allows you to bid on keywords used as part of search queries, much in the same manner as PPC. It also provides an additional option. You can bid on the actual URLs surfers may opt to visit. It’s hard to overestimate how valuable that unique wrinkle can be.

You can choose to display your offers when people visit your competitor’s sites! You can opt to serve your ads in ideal situations. You’re not just hoping that you hit upon “buying keywords”, you can actually target real buying pages.

Smart PPV advertisers make URL bidding the centerpiece of their campaigns. They find the right contexts in which to present their offers and bid on those URLs. The results can be staggering. When you put the right offer in the right place, it’s possible to generate amazing outcomes that beat anything you can hope to imagine with straight keyword bidding.

Limited Restrictions. If you’ve been involved with PPC advertising, you know how annoying it can be to work in a very restrictive environment. Take Google’s mega-popular Adwords program, the undisputed king of PPC. The content of your ads is tightly regulated. Your landing pages are scrutinized and assigned arbitrary “quality scores” that influence campaign pricing. They don’t like affiliate offers. They don’t like bridge pages. They won’t allow ads in many niches.

PPV isn’t like that. You can create the offers you want and you don’t need to worry about being hamstrung by a serious of unnecessary regulations and restrictions.

Those are just three of the many reasons why many marketers love PPV. It’s a marketing option that provides great potential.